Author: Heather Toner

5 Common Social Media Management Mistakes

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5 Common Social Media Mistakes

Having worked in social media strategy, content creation, and channel management for a variety of non-profits, I have seen the same few common mistakes in every non-profit organization I've taken on. These simple slights have become the first thing I look for when evaluating a company's social channels and, time and again, I see the same issues crop up across the feeds of arts organizations, educational initiatives and everything in-between.

Campaign URLs are Magic

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Campaign URLs

Campaign URLs are a method of taking a normal link and pimping it out with cool tags and identifiers that make it magical. It's magical in the sense that every click on that link will be filtered and compiled into a special dashboard on Google Analytics that aggregates all the clicks on all the various links to various pages that are grouped into that campaign.